Sudden Coffee

Frequently Asked Questions

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Sudden Coffee

Q: What is Sudden Coffee?

A: Sudden Coffee is crystalized coffee made from high quality coffee beans brewed to perfection: just add water or milk to prepare a delicious cup of coffee in no time. We created Sudden Coffee to make it easier for you to enjoy great coffee wherever you are.

Q: What's in it?

Coffee. Just coffee. There are no preservatives or chemicals. We take coffee beans, we brew them, then we dehydrate them to create our coffee crystals.

Q: How is Sudden Coffee different than instant coffee?

Amazing coffee is a lot like amazing wine - it's a combination of choosing the best ingredients and paying attention to detail at every step. We use sustainably grown, top 1% beans that are roasted to perfection. Next, we use a unique brewing process and a batch drying process to extract and preserve the best flavors from the coffee beans.

Where traditional instant coffee takes every step to increase yields and lower costs, we take every step to increase quality and improve taste.

Q: Why does Sudden Coffee cost more than instant coffee?

The majority of what you spend on Sudden Coffee goes straight into the coffee beans & brewing process. Coffee beans are sort of like grapes for wine - there is a big range in price and it has a real impact on the taste. For our coffee, we select some of the highest quality beans available and ensure they are ethically sourced - we want to make sure our farmers are paid wages that can support their families.

As a result, Sudden Coffee is more comparable to coffee you’d get at a top cafe where you might pay $3-5 for a pour over. We use the same coffee beans and try to achieve the same level of taste for under $3 per cup. It is difficult to make it cheaper without reducing quality or stopping ethical sourcing practices (something we value).

We believe in transparent pricing - we want you to know what goes into what you buy. We wrote this post about our process.

Q: Why does Sudden Coffee cost more than using whole beans at home?

Sudden Coffee will not be cheaper than buying your own beans, grinding it, and brewing your own coffee - the whole point of Sudden is we do all of that work for you - you just get to stir and relax. On our end, we have a coffee brewing team to actually do all of that work. We also heavily monitor each batch (just like cafes), so you don't have to do all the work of brewing at exactly the right temperature to maximize flavor.

Sudden Coffee is a convenient & easy way to get some of the best tasting coffees available, already brewed to perfection - and the higher price we pay for beans & brewing is what makes it possible.


Q: Why should I subscribe?

A: Sudden Coffee is a membership experience. Over time, you will receive new coffees to try, educational information about coffee, and exclusive members-only content. We want to unlock the world of coffee for people who haven't experienced it before. As we learn more about you, the Sudden Coffee membership will become more personalized & designed for you, individually. Lastly, we wanted to make Sudden Coffee as convenient as possible - sign up once and don't worry about ordering again.

Q: Can I pause or cancel my subscription anytime?

A: Yes, absolutely. You can pause or cancel your subscription anytime in our app. You can also email our Customer Service Team at We're happy to skip a shipment or pause your subscription if you're traveling for a while or still have some coffee around from your latest shipment.

Q: How does the subscription work?

A: Our subscription is month-to-month - you can cancel anytime. We'll ship a package of delicious coffee straight to your door every month (or more/less frequently if you'd like).

 Q: Can I try it before subscribing?

A: We offer a 2-cup trial membership that turns into a regular membership. You are also always welcome to place an order and cancel right away.

Shipping & Packaging

Q: Do you ship outside the US?

A: As of January 2017 we don't take new international orders.  Unfortunately, we've had a lot of issues with international shipments and local customs. As a result, we've decided to focus on improving the Sudden Coffee experience for our US subscribers. This does not affect current international subscriptions. We hope to bring international shipping back at some point.

Q: Are the Sudden Coffee tubes recyclable?

A: Our individual servings are made of polypropylene (like a Coke bottle cap) and are fully recyclable.

Q: Why is your packaging great?

A: Servings are individually packed under nitrogen, specifically to ensure each cup stays fresh for months. Our packaging also fits through a mail slot for ease of delivery.