Sudden Coffee


A great cup of coffee can transform your day. It makes you feel good, makes you smile and brings people together. Our mission is to make great coffee easy for everyone to experience.


Joshua Zloof

Cofounder and CEO

A lover of food & technology, Josh was the lead Product Manager for Breadcrumb point-of-sale. Previously, he was an Operations & Supply Chain Consultant at McKinsey & Co. Now it’s time to get his hands dirty with coffee.

Kalle Freese


Kalle is two-time Finnish Barista Champion and was ranked as the 9th best barista in the world in 2015. Before tinkering with instant coffee he founded award-winning Freese Coffee in Helsinki.


Food & Wine

The end result is hand down the best instant coffee I've had. The taste is earthy and full-bodied, almost carmel-y without any bitterness to speak of.

The New York Times

Sudden Coffee is so clean and elegant you get all the floral notes in a coffee such as Biftu Gudina from Ethiopia.

VICE Munchies

Sudden Coffee is of a completely different caliber than its competition. It has a surprisingly pleasant aroma, a mature, fruity sweetness, nice acidity, and lingers well on the tongue.